Blooom

Branding & Packaging



A project of potentially launching a new business, from designing a brand identity to packages and other related applications.


I always buy fresh flowers for myself weekly and I believe that flowers are not only for special occasions but also for daily compliments for oneself. Based on my experience of buying fresh flowers, for in-store purchases, the packages are hard to carry and lack of protection. For online purchases, the packaging and the bouquet are mostly too formal or ceremonial. Therefore, I wanted to launch a business focusing on daily flowers with more protective packaging.

Visual Identity
Display Typeface
Flower Motif
Wrapping Paper
Packaging